About the agency
AuthorityTech is an earned-media placement agency founded in 2018 by Jaxon Parrott. The firm now brands its service “Machine Relations,” a term it says Parrott coined in 2024. Its pitch is that coverage in credible independent publications can influence how ChatGPT, Perplexity and other AI-enabled discovery services describe and cite organizations. This is a defined media placement offering rather than a general AI software platform.
The agency's process centers on identifying relevant publications, developing editorial narratives and arranging publication, with a commercial model under which it says clients pay only after stories are published. The current site includes examples of technology brands such as Fathom, Boxabl, iTrustCapital and Firecrawl. Those are company-published examples and do not, without separate verification, prove present contracts or the agency's advertised aggregate placement counts.
AuthorityTech's positioning is specifically about the relationship between press coverage and machine-readable information used in answer generation. While its marketing references studies of citations and large performance numbers, those claims should not be repeated as audited facts. Its verifiable distinguishing details are the founder, 2018 launch, 2024 terminology, technology-market focus and pay-after-publication structure.