BOCA Marketing

About the agency

BOCA Marketing is a San Francisco-based B2B technology marketing and communications agency founded by Kathleen Shanahan. Its client work concentrates on companies developing AI, infrastructure software, cybersecurity, digital health and other technical products. BOCA combines public relations with a broader go-to-market practice for technology businesses whose buyers need clear technical positioning before making purchase decisions.

The agency develops strategic messaging, earned-media outreach, thought leadership, content programs, digital marketing and lead-generation campaigns. Its client services extend existing in-house marketing teams, from campaign planning through execution. Practice leaders include media and influencer specialist Anthony Lam and client-success leader Alissa Vasilevskis, who work alongside technical content and marketing teams.

BOCA's published client roster includes Abridge, Luma Health, Cohesity, SugarCRM, JFrog, Fortanix and Doximity, reflecting work in enterprise software and digital health. Its 2026 case studies cover publicity around funding events for Aligned, Jedify and Nimble, pairing financing announcements with technology narratives and journalist outreach. The practice is particularly suited to technical founders who need media credibility and marketing programs around new categories.