Choice Media and Communications

About the agency

Choice Media and Communications is a brand growth and public relations agency established in 2014 by Heather Adams, whose background includes magazine journalism and publicity leadership in book publishing. Adams's official biography describes earlier work at Thomas Nelson and a move from publishing-house publicity into entrepreneurship. The agency serves experts, entrepreneurs, writers and established brands seeking earned media, credibility and a clear public profile.

Choice combines agency-run public relations, brand positioning and digital marketing with educational tools for people building a public presence. Its site promotes the Make Me Known podcast, the Book(ed) by Choice course and a media-readiness quiz. That combination of direct PR service and coaching-style products reflects Adams's continuing interest in book promotion, thought leadership and helping founders communicate with audiences.

The agency's official founder page cites publicity work for recognizable individuals, including Jen Hatmaker and Julie Chen Moonves, and earned placements for clients in outlets such as PEOPLE and TODAY. These are Adams's account of past experience rather than proof of present client contracts. The company now describes a larger brand strategy and digital marketing practice in addition to its founding book-publicity roots.