About the agency
DEY. is a New York-based global communications and advisory firm led by CEO and founder Rimjhim Dey. It works with authors, research organizations, philanthropies, economists, technology innovators and institutions whose ideas influence public debate rather than concentrating on conventional consumer-product publicity. Its current website organizes its practice around artificial intelligence, science and technology, health and medicine, climate, philanthropy, business and economics, education, and nonfiction books.
The firm develops communications and influence strategies tailored to particular decision-makers. Its service description includes executive positioning, sustained journalist relationships, stakeholder mapping, strategic convenings, essays and editorial platforms, as well as social media advice. Its literary practice covers earned-media outreach, book publicity, speaking events, preorder coordination and author networks. The firm emphasizes long-term relationships and editorial judgment, with the audience for a given idea determining the channel.
DEY.'s public selection of clients includes the United Nations, Gates Foundation, World Bank, Broad Institute and titles by authors such as Fei-Fei Li; these are displayed as selected work rather than a roster of simultaneous contracts. In 2026 the firm announced Danielle Bastow as chief operating officer and reported that its campaign for the book “If Anyone Builds It, Everyone Dies” had been named an Anthem Awards finalist. The mix of institutional work and high-profile nonfiction campaigns distinguishes DEY. from a broad lifestyle PR agency.