About the agency
Eleven Eleven PR is an entrepreneurial consumer communications and marketing firm founded by Sara Morgan McDermott. Its website identifies McDermott as founder and CEO and places the agency across food and beverage, hospitality, travel, fashion, technology, education and other consumer-facing industries. It emphasizes building distribution, loyal audiences and enduring brands through tailored publicity strategies rather than relying solely on one-off news releases.
Before creating Eleven Eleven, McDermott co-founded Tailored.co, a 500 Startups company, and managed business development, user acquisition, brand strategy, partnership development and PR. Her official biography says she earned a broadcast news degree at the University of Georgia, with training in reporting, news writing and media studies. That combination of founder experience and broadcast background shapes the agency's stated approach to earned exposure and business growth.
The firm's public client sections distinguish restaurant and culinary businesses, hospitality/travel/design companies and social impact initiatives. McDermott's site also lists a UGA Bulldog 100 award, Stellar Woman and DCInno 50 on Fire finalist recognition, and mentorship or board roles; these are founder-published accolades, not externally audited results. The agency's focus on entrepreneurship and food/travel brands gives it a more precise identity than a generic full-service publicity label.