About the agency
FACTEUR PR is a specialist public relations and brand partnerships agency founded in 2016 by Reena S. Goodwin. The firm now focuses on women's health, wellness, dermatology, medspas, plastic surgery, aesthetic medicine and science-backed beauty businesses. Rather than presenting itself as a general corporate PR shop, it focuses on building the earned recognition and credibility of practitioners, clinical leaders and beauty or wellness brands.
Goodwin's official biography connects her background in journalism and earlier music-industry marketing to her work with founders and clinicians. FACTEUR identifies her as founder and CEO, with Erika Siemasko responsible for media relations and Janet Lueken coordinating brand and influencer partnerships. The business describes earned media, brand partnerships and integrated visibility strategies designed to connect specialist healthcare knowledge with patients, consumers, professional audiences and journalists.
FACTEUR's own About page cites PR Net Next Gen Awards in 2023 and 2025 and PRSA recognition for consumer new-product or service launch campaigns in 2021 and 2022; these are company-attributed award references, not independently audited results. Its founder also hosts the Grow Your Wellth podcast. A historical team blog mentioned an office in Cleveland, while the current homepage does not establish the previously listed Cincinnati base, so its directory location requires a separate current-address verification before publication.