About the agency
Highwire is a San Francisco-based strategic marketing and communications agency serving companies in B2B technology, cybersecurity, healthcare, financial services, energy and professional services. With offices in San Francisco and New York, it works with both established brands and companies developing new markets in technically complex sectors.
The agency's communications services include earned media and journalist relationships, executive positioning, crisis and issues management, public affairs, financial and transaction communications, product launches and reputation strategy. Its broader offering connects these programs to creative campaigns, market research, social content and digital marketing. Highwire brings specialist industry knowledge to stories aimed at business decision-makers, regulators, customers and investors.
Highwire's featured portfolio includes technology and health brands such as IBM, Zocdoc and CrowdStrike. Its work has received industry recognition, including a 2025 PRovoke Media midsize agency shortlist mention and previous agency workplace awards. The agency also offers an AI Index designed to track how brands are represented across generative AI tools, extending its measurement work into emerging discovery channels.