About the agency
J/PR is a travel and hospitality public relations and social media agency established in 2005. The agency grew from a focus on hotels and destinations into an international network serving resorts, luxury travel groups, restaurants, tourism boards and hospitality-linked real estate projects. Its US offices include San Diego, New York, Los Angeles, Miami, Denver, Nashville and Scottsdale, with additional teams in other major markets.
The agency works on hotel openings, destination storytelling, travel-journalist outreach, influencer partnerships, content creation and social-media programs. Its specialists coordinate individual-property campaigns with brand-wide publicity for hospitality collections, using local destination knowledge alongside relationships with national and international travel publications. Its programs also address hospitality reputation and strategic brand partnerships.
J/PR's current published roster includes Andaz, Dorchester Collection, Fairmont Century Plaza, Vail Resorts, Pendry properties and destination organizations such as Visit Utah. Its leadership also documents launches for Black Desert Resort, Hotel Drover and The Lana in Dubai. The firm emphasizes long-term account relationships, with many hospitality clients having worked with its teams for five years or longer.