Juliett Alpha

About the agency

Juliett Alpha is an international airline and travel public relations specialist founded in 2018 by Mike Arnot, a former contributor to The New York Times. Its positioning is unusually narrow: instead of a general tourism marketing practice, it helps airlines, travel-industry technology providers and related companies engage aviation reporters, specialist travel publications and worldwide consumer media. The firm emphasizes communications that operate across national borders and specialist industry news cycles.

Its official services include global media relations, entry into new markets through communications strategy, integrated marketing communications, crisis management and spokesperson media training. Those capabilities apply to sensitive events as well as planned announcements: airline clients face both destination and commercial launches and high-stakes operational or reputation stories. Juliett Alpha says its expanded team draws on industry insight and established journalist relationships rather than relying only on press release distribution.

The agency's selected-client list names Star Alliance, beOnd Airlines, gategourmet, Cirium, Harbour Air, Journey, Air India, ITA Airways and Avianca. These are disclosed portfolio examples and should not all be represented as current retainers. Its founder's journalism background, 2018 start date and concentration in airline, global travel and trade media make it a distinctive option among specialist travel PR firms.