About the agency
M Booth is a New York creative marketing and communications agency founded in 1984 by Margi Booth and now led by CEO Dale Bornstein. The agency specializes in consumer brand communications and cultural storytelling, with teams working across beauty, wellness, food, household products, retail, sports, entertainment and lifestyle. Its long-standing New York base is on Avenue of the Americas.
Its programs bring together earned media, influencer relationships, creative content, corporate reputation, events, social campaigns and cultural research. M Booth also develops programs around emerging search and AI discovery, treating coverage in traditional publications, newsletters, podcasts and social communities as parts of a larger communications ecosystem. Specialist offerings include wellness and personal care, food culture and consumer experiences.
The firm's published portfolio includes earned-media and creative work for Brooks, Marriott, Auntie Anne's, BIC, Behr and The Macallan. Its Behr Color of the Year campaign is an example of connecting a consumer brand's product story with experiential events and wider editorial coverage. M Booth has also supported corporate and consumer work for brands including Google.