About the agency
Marketing Matters is a specialist public relations and marketing consultancy led by Coleen Sterns. Its current website says Sterns has advised audiovisual, professional audio and technology companies since 1997. The practice is unusually concentrated in the commercial AV and installed-sound industries, where customers include integrators, specifiers, consultants, resellers, trade editors and end users.
Its published services cover media relations, press releases and product launches, case studies, customer stories, trade-show publicity, social posts, messaging, positioning and marketing copywriting. That industry mix requires knowledge of technical specifications and distribution channels, rather than the consumer-lifestyle storytelling typical of hospitality publicity. The firm also supports manufacturers and integration companies introducing new systems to professional buyers.
The current minimal website explicitly identifies Coleen Sterns as the contact and uses the since-1997 date for practice experience. Earlier material names Coleen Sterns Leith, but the new website uses the shorter name, so that is the one this biography adopts. It does not publish a current team roster, exhaustive client list or independently audited placements, and none is assumed. Its strength lies in a clearly defined niche and long-standing professional AV expertise.