MB and Associates Public Relations

About the agency

MB and Associates Public Relations is a Philadelphia-area boutique agency founded in 2003 by Mindie Barnett, a former television reporter and anchor who previously worked in Philadelphia, New Jersey, New York and other news markets. From its South Jersey base, the firm develops local and national earned-media campaigns for clients seeking visibility in Philadelphia, New York and beyond. The agency names medicine, beauty, fashion, finance, hospitality and technology among the fields in which it has experience.

Its current leadership page identifies Barnett as founder and CEO, Sofia Fedeli as social media director and executive assistant, and Justin Baker as an account executive focused on press materials and journalist outreach. Barnett's prior newsroom experience is central to the firm's positioning: the agency says it uses reporting and producer relationships to identify angles suitable for broadcast, print and digital coverage. Barnett also authored the books “Intermission” and “You Don't Need to Be a Bitch to Be a Boss.”

The agency publishes specific campaign examples rather than just a general client roster. Its case-study index names media outreach for SR Plastic Surgery, openings for LifeTime Fitness clubs, a campaign involving Porsche of Conshohocken, thought-leadership work for technology company Infor, a book launch for Joan Collins and crisis-related work for Medical Facilities of America. These are documented examples of work, not a claim that each organization is a current client. MB and Associates reports that Barnett received recognition from the National Association of Women Business Owners' South Jersey chapter and that the firm was recognized by South Jersey Biz; those distinctions are attributed to the agency rather than presented as independently audited award results.