Merritt Group

About the agency

Merritt Group is a technology-centered public relations, marketing and creative agency founded in Northern Virginia in 1996. Based in McLean, with a North Texas presence, it specializes in reaching business and government technology buyers. Its leadership includes president and CEO Jayson Schkloven, partner and senior executive Alisa Valudes Whyte, and specialists in security, health technology and government communications.

The firm combines earned-media and analyst relations with content strategy, thought leadership, influencer programs, executive communications and creative and digital marketing. Its technology practice spans cybersecurity, AI, cloud infrastructure, connectivity, healthcare IT and public-sector software. Teams also develop event programs, sales content and audience targeting for emerging companies and established technology brands.

Merritt's published projects include cybersecurity positioning for Huntress, B2B communications for Samsung and work involving Microsoft and other enterprise brands. The agency received a 2025 Bulldog PR Silver distinction for B2B Agency of the Year. Its combination of media relations, sector expertise and government-buyer marketing makes it particularly relevant to technology companies working across commercial and public-sector markets.