About the agency
Mindshare PR is a Silicon Valley boutique founded in December 2000 by Heather Fitzsimmons and headquartered in Los Altos, California. It concentrates on business-to-business technology companies whose products serve software developers, infrastructure teams, enterprise buyers and technical leaders. Fitzsimmons remains CEO, with senior vice president and general manager Wilson Craig leading major communications work.
The agency handles media and analyst relations, founder and executive thought leadership, strategic narratives, contributed articles, speaker opportunities and social content. Its teams work closely with technical spokespeople to explain developer software, cloud platforms, enterprise infrastructure and AI products to both engineering audiences and commercial decision-makers. Campaigns address early-stage launches as well as category positioning during growth, acquisition or public-market transitions.
Mindshare's published work includes Buildkite, CodeRabbit, Cortex and Hasura. Its Cortex project helped bring a developer-platform company out of stealth, while work for Buildkite centered on positioning around the development lifecycle. The wider client list includes Docker, Couchbase, PlanetScale, Pulumi, Equinix and The Linux Foundation, reflecting the firm's longstanding orientation toward deeply technical enterprise products.