About the agency
MyBFF Social is an integrated marketing, social media, advertising and public relations agency based at Bakery Square in Pittsburgh, with a stated presence in the New York metropolitan region. Its work combines ongoing campaign planning, digital activity and targeted communications. The firm describes its approach as helping businesses build relationships with customers while measuring marketing outcomes, rather than treating PR as an isolated publicity exercise.
The company's current team page identifies Matt Gentile as managing director, Lisa Winwood as creative manager, Natalia Zapata as media specialist and Gio Gentile as account executive. The agency describes social strategy, advertising, marketing and a distinct public relations service. Its stated customer focus includes home, health and lifestyle businesses, with programs tailored to companies that maintain continuing marketing budgets.
MyBFF's published address at 6425 Living Place in Pittsburgh establishes a concrete local base. The site differentiates itself through measurable digital campaign delivery, design and paid advertising combined with communications. While PR is an explicit part of the offering, the checked pages do not support a precise founding year or named current earned-media campaign results, so those claims are omitted.