About the agency
Pitchr.ai is a financial services and fintech public relations consultancy established in 2025 by Sam Barber. It combines senior communications advice with AI-assisted research and production workflows, serving companies in banking, payments, capital markets, asset management and financial technology. The current website describes clients across the United States, United Kingdom and Europe, while its company-managed LinkedIn listing identifies New York and Princeton, New Jersey locations.
The firm offers founder positioning, brand communications, fractional head-of-communications services and special advisory engagements that complement existing agency relationships. Rather than measuring only media mentions, Pitchr emphasizes commercial consequences such as investor introductions, speaking opportunities and customer relationships. Barber's professional profile in O'Dwyer's says he previously worked as an SVP at Cognito and has more than 15 years of financial communications experience.
In May 2026 Pitchr announced a partnership with Flywheel, pairing Pitchr's fintech PR and founder media profile work with Flywheel's social content and distribution service. The announcement is agency-issued and should not be interpreted as audited campaign performance. The combination of a 2025 founder-led start, clear fintech market focus and explicit fractional advisory offering distinguishes Pitchr from broad technology PR agencies.