About the agency
Plotlines is an architecture, engineering and construction strategic communications consultancy led by AEC industry veteran Mike Plotnick. Its official site describes a flexible, principal-led network of writers and PR professionals helping firms that design, engineer and build achieve recognition for projects and technical expertise. Rather than using a generic publicity framework, it develops technical content and media outreach adapted to architects, builders and engineers.
Plotlines offers writing and editing, public relations and media relations, crisis communications, thought leadership, content marketing and social engagement. Its client work includes proposals, websites, articles, presentations and awards submissions. The company stresses that senior consultants stay directly involved in client projects, with additional network collaborators brought in as needed.
Its published portfolio distinguishes authored stories from sponsored content and earned feature articles. Examples include a 2021 Health Facilities Management story on hospital design, a 2020 Engineering News-Record contribution about augmented reality and train dispatching, and a McCarthy Building Companies article on research labs. This detailed work history gives buyers a concrete picture of its sector expertise. Plotlines lists an office in Maryland Heights, Missouri.