About the agency
PURPLE is an international luxury and lifestyle communications agency with more than two decades of experience linking fashion, beauty, travel and design brands with cultural audiences. Its US teams operate in New York, Los Angeles and Miami, alongside offices in London and Asia. The firm brings together media relations, VIP and talent partnerships, events, brand strategy and digital services for clients whose reputation depends on editorial, creative and social visibility.
Its fashion and beauty practices manage editorial relationships, brand launches, event publicity, celebrity partnerships and influencer communications. Separate teams work with hotels, restaurants, bars, property projects, art institutions and wellness businesses. The agency's programs often connect press outreach with experiences and collaborations, particularly for brands expanding between the US, UK and other markets.
PURPLE's published work spans Augustinus Bader and ILIA beauty campaigns, fashion projects involving Lacoste, Casablanca and Golden Goose, and hospitality work for Mondrian South Beach and EDITION Hotel Group. The firm's portfolio includes projects in which it manages both communications and live events, as well as specialist VIP and influencer programs for beauty and fashion labels.