Red Lorry Yellow Lorry

About the agency

Red Lorry Yellow Lorry, also known as RLYL, is an international B2B technology communications and marketing agency with US offices in Boston and the Los Angeles area. Its network also includes London, Bristol, Paris and Berlin. The firm works with technology businesses ranging from startups to established multinational companies, with specialists in enterprise software, cybersecurity, fintech, AI, media technology and technology-driven industries.

RLYL develops media and analyst relations programs, executive visibility, brand positioning, crisis preparation, product storytelling, social content and influencer outreach. It pairs this earned-media work with advertising, lead generation and digital marketing for organizations addressing technical decision-makers. Its sectors include blockchain, commerce technology, medical technology, logistics and green technology, where clear explanations and specialist press relationships are particularly important.

The agency's published work includes strategic communications for Dynata, cybersecurity programs connected to OneSpan and VIPRE, and enterprise-technology campaigns for Extreme Networks and Haivision. Its own case material describes a global program spanning several markets for Dynata and specialist trade-media outreach for Haivision. RLYL's Boston base provides US-market access while its overseas teams support cross-border campaigns.