About the agency
Siren is a woman-owned Michigan strategic communications practice currently operating at sirenstrategy.co, having previously used the Siren PR identity and siren-pr.com domain. Its official history identifies Adela Piper and Lindsey Walenga Grosso as co-founders. The business continues under Piper’s leadership; the site documents the unexpected death of Walenga Grosso, its first CEO, in 2023. An old biography that described her as the present-day chief executive would therefore be incorrect.
Siren now concentrates on communication for local government, economic development, nonprofits, public affairs and technology clients. Its Royal Oak Downtown Development Authority case study describes a partnership beginning in 2020 and campaigns supporting local retailers, community events and district awareness. For fiscal 2024, the firm reports 193 media mentions and more than 25 interviews; those are agency-reported results, not independently audited measures.
The current About page identifies Piper as advisor, chief strategist and founder and lists Kelly Gabry for fractional finance and operations. It also describes access to outside creative and communications specialists. This is an active, traceable successor identity, not merely a defunct historical PR company, making the updated domain and founding-team transition essential directory facts.