About the agency
Sky PR is a boutique public relations and analyst relations consultancy founded by Lara Miller and Kristen Hoff. Its current site lists both founders as directors and emphasizes a deliberately small account roster served by senior-level professionals. The team is positioned for technology and business-to-business organizations seeking targeted awareness and credibility with both journalists and the analysts who influence technology purchasing and industry research.
The agency distinguishes analyst relations from broader media relations, helping organizations communicate with independent research analysts and supporting executive thought leadership, conference appearances, industry award submissions, brand messaging and media interview training. Its About page says the firm also advises on crisis communications. That work matters in sectors where industry reports and subject-matter reputation often have as much influence as mainstream articles.
Sky's website describes tailoring pitches to the reporters and outlets most likely to care about each client's actual story, rather than relying on broad distribution. It also publishes client testimonials and examples of work in technology-related fields. An inspected current page supports the identity of the two founders and the service mix, but does not provide a clear founding year, so no date should be inferred from staff experience. Geographic listing details and current client engagements remain separate publication checks.