Tanner Friedman

About the agency

Tanner Friedman is a Detroit-area strategic communications firm led by founding partners Don Tanner and Matt Friedman. The current website describes using journalism, public relations and internal communications to help businesses, professional organizations, nonprofits and individuals communicate decisions and stories that matter to their audiences. Its positioning is based on the two principals' backgrounds in major-market media and agency work.

The firm describes advising on communications strategy, organizational reputation, media relationships and public-facing issues, with programs tailored to each client. Its About page lists director Jennie Miller and controller Kim Higgins alongside the founding partners. The agency also draws on a collaborative network of specialists in video, advertising, brand design, digital marketing, technical writing and executive advisory services when an assignment needs additional expertise.

Tanner Friedman makes a useful distinction between strategy and the production work that supports it: external specialists can supplement, rather than replace, senior communications counsel. The inspected site does not establish an exact founding year or verified recent clients, so those details are not claimed. Its tangible differentiator is the Detroit-market journalist experience of its two founding principals and its mix of external and internal communication services.