The Buyer Group

About the agency

The Buyer Group is a founder-led digital public relations and media-training business associated with Lisa Buyer, an author and educator in the overlap between earned publicity, social media and search. Its present website combines selected client consulting with courses, workshops and practical guidance for entrepreneurs. The company’s approach is designed to help organizations make publicity visible through their own digital channels as well as through external news outlets.

Buyer’s official biography identifies her as founder and CEO and author of Social PR Secrets. Its service list includes digital PR, influencer PR, paid opportunities, audits, search optimization, guest content, program management and one-to-one consultations. The team page also identifies content creator Londyn Swanson. It distinguishes organic journalism from paid publication opportunities and discusses measuring coverage, referrals and sentiment.

The company reports more than twenty years of PR and branding experience, but that duration should not be interpreted as a documented founding date. Its homepage has a pronounced training component, making it relevant both as a consultancy and as a source of PR education. The precise distinction is its combined search/social/earned-media expertise and founder-led training model.