The Exoro Group

About the agency

The Exoro Group is a Salt Lake City public affairs and strategic consulting company founded in 2002. Its official website identifies Maura Carabello as president and owner and describes working with corporations, government agencies and nonprofit organizations to develop support for public decisions and organizational goals. Exoro emphasizes scientific analysis, public engagement, stakeholder relationships and understanding political or community concerns.

Its published staff includes Jessica Stewart, Megan Coughlin and Erin Nielsen as associates, with senior advisers offering policy and business counsel. The company discusses policy communication and public perception but explicitly says winning support takes more than marketing or public relations: its work integrates behavioral insight, research and relationships into wider advocacy and institutional strategy. This separates it from shops specializing in consumer media placements.

The firm's services reflect strategic public affairs, coalition development and stakeholder engagement around complex public issues. The original listing reasonably connects it to communications, yet the company's own description is more exact than a generic PR label. Its 2002 founding, named president and team are direct first-party facts, while quantitative results and unseen clients are not invented. Directory classification should reflect public affairs consultancy rather than implying the business is solely an earned-media agency.