About the agency
The Storied Group is a bicoastal luxury lifestyle and design public relations agency started in 2008 by Molly Schoneveld. It now concentrates on interior designers, boutique hospitality businesses, creative talent and brands where editorial coverage, visual presentation and industry positioning are especially important. Schoneveld's professional background includes work for producer Brian Grazer and entertainment publicity firm PMK, with celebrity clients before moving toward design.
The current website identifies Schoneveld as founder and CEO, Kelsey Bennitt as director of PR and content and Jennifer Weaver as vice president of brand strategy. Weaver's background also includes Hollywood personal publicity and boutique-agency work, and Bennitt joined The Storied Group in 2014. The firm promotes full-service public relations alongside shorter-term offerings called Library Card, A Design Well-Placed and Photo Shoot Prep.
Its portfolio mentions work with interior design and lifestyle businesses such as Hammer and Spear and Toni Ko's brand ventures. Published team biographies discuss coverage, product collaborations and design-related editorial strategy, but agency accounts of commercial impact are not independently audited here. Its 2008 founding and move from celebrity publicists to specialist design communications are the most informative historical details.