About the agency
Top Hat is a Pittsburgh creative branding and web development firm founded in 2013, led by founder and web developer Ben Butler, APR. The company's public portfolio emphasizes designing distinctive brands, digital products and websites. Its homepage showcases digital work for growth agency That's Crisp, industrial firm Dobil, golf company Caddyshanks, B.M. Kramer and Diamond Wire Spring, making it a recognizable website and brand studio rather than a traditional earned-media publicity shop.
The firm's services are extensive: customer and competitor research, buyer personas, brand identities, packaging, photography, ecommerce, headless websites, API integrations, channel planning, SEO, marketing retainers, social media, ad buying and fractional CMO services. Public relations appears under its strategic services, but the site does not document a stand-alone newsroom-relations division as the center of its practice. The current team page lists designers, web specialists and marketing personnel.
Top Hat's breadth can benefit customers who need branding and communications carried through to a working digital presence. For this directory, the distinguishing editorial question is whether a business whose visible work is mainly branding and web production should be classified with dedicated PR agencies. That is an eligibility decision, not a reason to invent media placement campaigns from design case studies.