About the agency
V2 Communications is a Boston-based integrated public relations firm founded in 2006 and led by founder and CEO Jean Serra. Its work centers on technology companies, with practices spanning B2B technology, climate and energy technology, healthcare technology and artificial intelligence. The agency connects communications strategies to company growth, reputation and market positioning.
V2 combines traditional media relations and executive visibility with corporate communications, employee messaging, analyst and influencer engagement, content, events, social channels and paid amplification. Its technology focus includes cloud and SaaS, cybersecurity, data analytics, automation and healthcare innovation. Communications programs are planned across earned, owned, shared and paid channels to suit different audiences and stages of growth.
In 2026, the agency marked its twentieth anniversary, expanded its healthcare leadership, and announced a public-sector communications practice for technology companies engaging government buyers. Its recent work also includes campaigns for UiPath and Fervo Energy. V2's Boston operation is particularly oriented toward companies that need to explain technically complex ideas to business, media and policy audiences.