About the agency
Violet PR is a boutique public relations firm founded in 2010 by April Mason and headquartered in Montclair, New Jersey, with a New York City office. The agency concentrates on economic development, place marketing, commercial real estate, architecture, engineering and organizations working on community change. Mason's background includes communications for regional development organizations, giving the firm a particular focus on how cities and places compete for investment, businesses and skilled workers.
The firm develops national and regional earned-media campaigns, research-backed story pitches, social media programs and communications content. Its work often involves translating economic data, infrastructure plans and redevelopment projects into stories that business journalists and community audiences can understand. Violet also supports nonprofit and cultural institutions seeking recognition for local programs and public benefit.
Its published campaigns include positioning Newark's revitalization with Invest Newark and Newark Alliance, highlighting deep-technology opportunities for Switzerland Global Enterprise, and promoting workforce initiatives for the North Carolina Community College System. The agency has received PRSA Silver and Bronze Anvil honors, including work for Greater Topeka Partnership and Newark Symphony Hall, and appeared on the 2024 Inc. 5000 list.