
Crackle PR
Crackle PR is a senior-led, US-based technology public relations agency founded in 2020 by Parry Headrick. Its team is headquartered in the Boston area, with practitioners in San Francisco, New York...
Browse agency profiles and compare their experience, services, and approach before getting in touch.
Cybersecurity PR demands technical precision and responsible handling of sensitive findings, attacks, and customer information.
Ask for coverage featuring defensible research, expert commentary, or clear explanations of threats. Look at whether the agency correctly separated incidents, vulnerabilities, and marketing claims.
Check disclosure procedures, coordination with security researchers, approval processes, and how the team avoids giving out unverified incident details.
How would you prepare our security lead for a skeptical reporter questioning the severity and evidence behind a claim?
For work connected to Boston, MA, ask which local newsrooms, trade publications, and community audiences the team can genuinely reach. A firm does not have to be based near you to be effective, but it should explain where the people you want to reach get their information and show relevant recent work.
Avoid sensational threat claims or press outreach before a responsible disclosure plan exists.
Agency profiles

Crackle PR is a senior-led, US-based technology public relations agency founded in 2020 by Parry Headrick. Its team is headquartered in the Boston area, with practitioners in San Francisco, New York...

PAN Communications is a Boston-founded public relations and integrated marketing agency established in 1995 by Philip A. Nardone Jr. Now operating internationally, PAN concentrates on B2B technology...

Red Lorry Yellow Lorry, also known as RLYL, is an international B2B technology communications and marketing agency with US offices in Boston and the Los Angeles area. Its network also includes London...