Browse agency profiles and compare their experience, services, and approach before getting in touch.
A strong tech PR agency does more than repeat feature announcements. It should identify a genuine industry problem, understand what your technology changes, and turn technical proof into a story that journalists and your intended customers can evaluate.
Ask for earned coverage of comparable technologies and find out what the agency contributed: product demonstration, customer evidence, a useful expert, or an original industry insight. Look at the publication mix: a general technology headline can generate awareness, but enterprise buyers may be reading specialist IT, developer, security, or vertical-industry outlets instead. Ask for sample articles and determine whether a demonstration, customer reference, benchmark, expert interview, or original data earned the story. Demand a clear distinction between independent coverage, sponsored content, and press-release syndication.
Check whether the team understands developers, enterprise buyers, investors, or everyday users as distinct audiences, and how technical claims are verified before press outreach. Discuss the technical review process, access to engineers or product managers, and how the team handles a reporter who questions performance, privacy, pricing, or competitors. A specialist will plan different stories for launch, adoption, customer milestones, and expert commentary rather than treating every new feature as breaking news. Make sure the named account team can actually explain the product without a scripted pitch.
Which reporters cover the precise problem we solve, and what evidence would make them interested now? Can you show recent coverage of a comparable product and explain what your team contributed? How would you measure meaningful coverage among technical buyers versus broad visibility?
For work connected to Boston, MA, ask which local newsrooms, trade publications, and community audiences the team can genuinely reach. A firm does not have to be based near you to be effective, but it should explain where the people you want to reach get their information and show relevant recent work.
Be wary of promises of top-tier tech press based on buzzwords or a generic product-launch release.
Agency profiles
360PR+ is a Boston-headquartered independent public relations and consumer marketing agency led by CEO and founder Laura Tomasetti. With approximately 25 years of experience, the firm also has offices...
BIG FISH PR is an independent Boston public relations agency founded in 1999 by David Richard, who continues to lead the business as CEO. Its work centers on technology, innovative consumer products...
Crackle PR is a senior-led, US-based technology public relations agency founded in 2020 by Parry Headrick. Its team is headquartered in the Boston area, with practitioners in San Francisco, New York...
Greenough Communications is a Boston marketing and public relations agency with approximately 25 years of work in technology, healthcare, business services and the climate transition. Led by CEO Nikki...
PAN Communications is a Boston-founded public relations and integrated marketing agency established in 1995 by Philip A. Nardone Jr. Now operating internationally, PAN concentrates on B2B technology...
Red Lorry Yellow Lorry, also known as RLYL, is an international B2B technology communications and marketing agency with US offices in Boston and the Los Angeles area. Its network also includes London...
V2 Communications is a Boston-based integrated public relations firm founded in 2006 and led by founder and CEO Jean Serra. Its work centers on technology companies, with practices spanning B2B...
