/prompt
New York, NY
/prompt is a New York-based integrated communications and marketing agency formed from the combined operations of Lippe Taylor and Twelvenote. The two firms adopted the /prompt name in 2026 after...
HealthcareBeautyLifestyle
Agencies › Beauty PR agencies in New York, NY
Beauty PR agencies in New York, NY
Browse agency profiles and compare their experience, services, and approach before getting in touch.
How to find the best beauty PR agencies in New York, NY
Beauty PR needs a sharp sense of the product category, buyer, efficacy claims, creator landscape, and sampling realities.
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Look at the work behind the coverage
Review genuine beauty-editor coverage, tested-product roundups, founder stories, and retail launches relevant to your price point. Ask which placements were editorial versus paid partnerships. Pay attention to the type of coverage: a beauty editor testing a product, an affiliate shopping roundup, a paid creator partnership, and a founder interview serve different purposes. Ask what editors need to try the product properly, what claims were independently checked, and whether previous work reached customers at your price point.
Check how the team works
Assess whether the team understands ingredient substantiation, dermatologist input where relevant, shade and skin-tone inclusion, product testing schedules, and creator disclosures. A category specialist should know which publications plan months ahead, how shade ranges and ingredient questions affect reviews, and when retailers can support demand. A sampling plan should account for suitable recipients, lead times, product availability, and required disclosures.
Questions to ask before hiring
How would you pitch a product in an overcrowded category, and what makes our formulation or experience worth an editor's time?
Local reach and industry reach
For work connected to New York, NY, ask which local newsrooms, trade publications, and community audiences the team can genuinely reach. A firm does not have to be based near you to be effective, but it should explain where the people you want to reach get their information and show relevant recent work.
Warning signs
A long influencer roster is not a substitute for credible product storytelling or verified claims.
Agency profiles
BPCM
New York, NY
BPCM is a New York-founded communications and consulting agency established in 1999, with offices in New York, Los Angeles and London. Co-founder Vanessa von Bismarck has helped develop the firm's...
FashionBeautyLifestyle
FINN Partners
New York, NY
FINN Partners is a New York-headquartered independent marketing and public relations agency founded in 2011 when Peter Finn established a separate firm from Ruder Finn. It has grown through a...
TechnologyHealthcareBeauty
Fox Group PR
New York, NY
Fox Group Public Relations is a New York and Los Angeles consumer-brand publicity agency founded in 2003 by Michelle Fox Sawyer. It specializes in product reviews, launches, seasonal gift guides...
BeautyWellnessFood & Beverage
GCI Health
New York, NY
GCI Health is a healthcare-focused communications and engagement agency headquartered in New York City, with offices across the United States and international markets. Led globally by chief executive...
HealthcarePublic AffairsCrisis Communications
KCD
New York, NY
KCD is a New York-headquartered fashion and cultural communications agency with more than four decades of experience in luxury, designer fashion, beauty and lifestyle brands. Its teams operate in New...
FashionBeautyLuxury
Lawlor Media Group
New York, NY
Lawlor Media Group is a New York City boutique specializing in luxury lifestyle public relations, strategic communications and brand visibility. Founder and principal Norah Lawlor brings more than 25...
Public relationsHospitalityTravel
M Booth
New York, NY
M Booth is a New York creative marketing and communications agency founded in 1984 by Margi Booth and now led by CEO Dale Bornstein. The agency specializes in consumer brand communications and...
BeautyFood & BeverageLifestyle
PURPLE
New York, NY
PURPLE is an international luxury and lifestyle communications agency with more than two decades of experience linking fashion, beauty, travel and design brands with cultural audiences. Its US teams...
FashionBeautyLuxury